Art Prints Premium

Yesterday I posted about the 1971 Walt Disney World sweepstakes sponsored by Nestle's Quik to celebrate the opening of Bedknobs and Broomsticks. Today, here's the accompanying premium offer (seen on the front and back of the Quik package) of six "full color frameable art prints" based on the film's animated segment. 25 million one pound-and two pound cans of Quik carried the offer. Wonder how many sets of these "custom desgined by Walt Disney Studios" prints were given away? Interestingly, the art works shown on the cans were apparently prototypes, as the prints themselves were more "finished" and painterly than the more cartoony art shown on the packages. I acually prefer the style shown on the cans, but who's complaining? The Bedknobs and Broomsticks prints were free.

Walt Disney World Celebrates 40 Magical Years (And So Does A Certain Magical Film)

Today marks 40 years since Walt Disney World firs opened its gates in 1971.. and just a few days later, on October 6, 1971, Disney's musical-fantasy film Bedknobs and Broomsticks had its world premiere in London. So it was only natural that one opening was used to help promote the other, and vice versa. As you can see from this image from the Bedknobs pressbook, Nestle's Quik sponsored a tie-in sweepstakes with a prize of a free trip to the newly opened Vacation Kingdom—all to promote Disney's lavish new film. 10 families won the grand prize (the Quik sweepstakes was promoted in more than 25,000 supermarkets throughout the U.S.) of 3 days-2 nights at Walt Disney World, plus transportation and meals for the winners (it was required they be 18 years or less, as this promotion was aimed at children, or "Hey Kids!" as the Quik can front had it) and two parents or guardians. Did anyone reading this win one of these trips? If so let's hear from you so you can tell us about your experiences.