Friday, October 7, 2011
Art Prints Premium
Yesterday I posted about the 1971 Walt Disney World sweepstakes sponsored by Nestle's Quik to celebrate the opening of Bedknobs and Broomsticks. Today, here's the accompanying premium offer (seen on the front and back of the Quik package) of six "full color frameable art prints" based on the film's animated segment. 25 million one pound-and two pound cans of Quik carried the offer. Wonder how many sets of these "custom desgined by Walt Disney Studios" prints were given away? Interestingly, the art works shown on the cans were apparently prototypes, as the prints themselves were more "finished" and painterly than the more cartoony art shown on the packages. I acually prefer the style shown on the cans, but who's complaining? The Bedknobs and Broomsticks prints were free.