It's Mickey Mouse's birthday and to mark the occasion (as I did for Donald Duck's birthday) here is part of the profile I wrote for the Disney Standard Character Guidebook. It was a great honor to write this "bible" used by Disney Consumer Products and Disney Licensees throughout the world in creating just about any type of memorabilia involving these beloved characters. (How incredible that 85 years on, Mickey remains one of the most—many would say the most—well-known and well-loved characters. (Just look at that smiling face—irresitable.) Hopefully, I have done Mr. Mouse justice in writing this profile. Happy B-day, MM, and many more.