The "READ" posters from the American Library Association (ALA) are well-known to just about anyone who wanders the aisles of volumes in their local library. Over the years, the READ campaign has enlisted sports figures, movie stars and musicians such as R.E.M, Paul Newman, Ewan McGregor, David Bowie and Oprah Winfrey, among many others, to promote READing as something desirable and, yes, even cool. Recent celebrities enlisted in this noble cause include Spider-Man, Nathan Fillion, and Taylor Swift, but one of my absolute favorites is from 1980. Kermit the Frog and Miss Piggy (elegantly costumed as an old-fashioned librarian) are showcased browsing books in a library. These lovable characters are of course fun and very effective spokes-Muppets for this important promotion. After all, when Miss Piggy says READ—you read.