Friday, November 25, 2011
Thanksgiving Leftovers: Macy’s Thanksgiving Day Parade Poster
Each year there's an artful poster prepared to publicize the "Macy's Day Parade" (as some call it, no doubt to Macy's delight). Here is this year's poster promoting Macy's main event. As compared to the last ten years or so, this year's edition takes the emphasis off the licensed character balloons. As I've pointed out before, when so many properties are displayed, there must be a great many approvals...and maybe Macy's just grew weary of it. The giant balloon versions of the characters were in the parade though, and that's all that counts. Disney was certainly well represented, what with all the properties they now own: besides Mickey Mouse, there was Buzz Lightyear (Pixar), Spider-Man (Marvel) and Kermit the Frog (The Muppets), all owned by Disney. And Tim Burton had a ballon this year, and Tim of course came from/still occasionally makes films for Disney. Anyhow, this year's parade poster has quite a story behind it. It was painted by illustrator Melissa Sweet in the style of 1920s Macy's artist Tony Sarg. Melissa also wrote and illustrated a book Balloons Over Broadway, in the same style...for the book tells the story of Tony Sarg, “the puppeteer of Macy’s Parade.” You can read more about Melissa, her work and the book at the Macy's website and at MelissaSweet.net.