Thursday, December 1, 2011
A Pooh "Speshal" For Christmas
Tulgey Wood's Christmas celebration gets off to a merry start with this rarely-seen ad from 1970. Once upon a time, Sears was the sole purveyor of just about everything related to Winnie the Pooh—and it was their desire to promote their Pooh line of merchandise and (especially) clothes that led Pooh to become a television star. as you can see from the newspaper ad reproduced here, Winnie the Pooh and the Blustery Day made its television debut on Monday November 30, 1970. "Pooh-ites" everywhere rejoiced as this Oscar-winning featurette brought Pooh's "frolics, songs, and fun, fun, fun, fun" (that last bit of the list undoubtedly a nod to Tigger's line from the Sherman Brothers' "The Wonderful Thing About Tiggers") came to TV, just in time for Sears (the sole sponsor of this Disney special) to display all their wares for the Christmas season. Disney animation on TV in 1970 was rare indeed (especially when broadcast outside the regular Disney Sunday night showcase), as was the elaborate newspaper announcement. (Click on the image for a larger view. This unique advertisement, with its charmingly somewhat-off-model drawing of Pooh was, I would guess, not prepared by Disney but by Sears, which was the Pooh powerhouse behind this holiday treat.