Dolly Madison Treats You To A Halloween Classic

Dolly Madison, maker of all those tasty snack cakes, was one of the original sponsors (along with Peanuts perennial Coca-Cola) of It's the Great Pumpkin, Charlie Brown upon its debut on this date, October 27, in 1966. The Peanuts characters also appeared on Dolly Madison packages and in specially created animated commercials, so it should come as no surprise that the cake company created some in-store signage tie-ins with the annual broadcast of this classic Halloween special.