Today marks 40 years since Walt Disney World firs opened its gates in 1971.. and just a few days later, on October 6, 1971, Disney's musical-fantasy film Bedknobs and Broomsticks had its world premiere in London. So it was only natural that one opening was used to help promote the other, and vice versa. As you can see from this image from the Bedknobs pressbook, Nestle's Quik sponsored a tie-in sweepstakes with a prize of a free trip to the newly opened Vacation Kingdom—all to promote Disney's lavish new film. 10 families won the grand prize (the Quik sweepstakes was promoted in more than 25,000 supermarkets throughout the U.S.) of 3 days-2 nights at Walt Disney World, plus transportation and meals for the winners (it was required they be 18 years or less, as this promotion was aimed at children, or "Hey Kids!" as the Quik can front had it) and two parents or guardians. Did anyone reading this win one of these trips? If so let's hear from you so you can tell us about your experiences.
No comments:
Post a Comment