More Colorful

Both last season and this, NBC has returned to its "living color" roots from the 1950s and 1960s (the phrase was first used for NBC's then-few color broadcasts in 1953) with a campaign promoting its shows and their characters as "More Colorful." This naturally makes me think of Walt Disney's Wonderful World of Color, which at the start of the 1966-1967 TV season (when NBC finally became the "The All Color Network," as 100% of NBC's programming—from Today in early morning through Tonight at late night— were colorcasts) was promoted with this artwork, along with the rest of the Sunday prime time lineup. Featured are Bryan Russell and Roger Mobley starring in not "Gallegher" but instead the 1964 theatrical release Emil and the Detectives, which was the World of Color season premiere. (By the way, thsi art comes to us from Rankin-Bass historian Rick Goldschmidt's must-see blog, a fun visit anytime but especially during the holidays.)