Disneyland Park’s Haunted Mansion materialized on the cover of the fourth issue of The Wonderful World of Disney magazine. Published in 1970 and given away by Gulf service stations (Gulf Oil sponsored the Wonderful World of Disney TV series at the time), the cover story was a fascinating exploration of real American houses (including the White House) that are believed to be haunted—all to promote the Haunted Mansion, the Disneyland attraction that had recently opened on August 9, 1969. Looking at the ghoulish guy (who also appeared on other promotional material for the new attraction) on this Halloween-worthy illustration makes one wonder—could he be the “one more” that the 999 ghosts of the Haunted Mansion are always ready to make room for?
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